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Hybrid Commercials don't get Laughs, but Show Changing Values |
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Written by Kacey Green
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Wednesday, 15 February 2006 |
Bluff County Newspaper Group Reports : 2/15The Super Bowl commercials for hybrid cars this year won’t go down in history as fan favorites — and they probably haven’t registered in viewers’ memories even days after the big game as they could be kindly called a bit on the dull side. As usual, a beer company scored the most advertising points using the proven method of humor to record a hit with television viewers....
However, taking a sociological view, it is interesting that the predominant automobile advertising focused on energy saving models, rather than toughness or largeness or other manly traits.
Perhaps it is a sign that companies realize the Super Bowl doesn’t have a strictly macho audience anymore. This was proven by Dove skin products, which promoted self-esteem for young girls who might think they should be thinner, prettier, even blond, in a commercial that didn’t even try to have a smidgen of masculinity to it.
Then again, it seems to be a clear sign that gas mileage is going to become the new standard for measuring desirability of automobile models in the years to come. At the Super Bowl gathering I attended, talk of miles per gallon — even before the commercials aired — rather than performance, handling or luxury dominated the brief conversation on cars Sunday.
Finally, manufacturers are realising that with hybrids, there's more people care about than raw power, but if its available we'll take it. They still are downplaying how the vehicles help the environment. The good thing is the manufacturers are starting to realize the general public primarily cares about gas mileage when they hear the word hybrid. Maybe they actually get it and when the next batch of hybrid ads come out we'll see this realization reflected in them.
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Last Updated ( Wednesday, 08 March 2006 )
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