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Written by Kacey Green
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Monday, 13 February 2006 |
 CIO Reports : 1-2/2006
Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
A survey of 1,000 Internet users in the United States by S.G. Cowen & Co. found that the longer people have been using the Internet, the more likely it is that Google will be their search engine of choice. These frequent Google users are more likely than people who use competing search engines to have household incomes above US$60,000. Google is also the most popular search engine: 52 percent of respondents chose it as their primary site for general Web searches.
The study finds that among the search engines, Google is the current leader in paid search, a rapidly growing form of online advertising. “The study crystallises a view that’s already out there: that Google is doing better because it is a more attractive site for advertisers, says Jim Friedland, S.G. Cowen Director and Senior Research Analyst. “On the demographic issue, advertisers will look to advertise to higher-income customers.”
The Wealthy Use Google A higher percentage of Google users have incomes greater than US$60,000 than users of competing search engines.
Google 43% MSN 35% Yahoo 33% AOL 32%
I see a trend here. Hybrid fans tend to be more intellectual and have more money, Google fans tend to be more experienced with technology and have more money. Both groups are generally considered deep and enlightened. What does that say about users of this site? We advocate use of both Google and hybrid cars. Post your comments.
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Last Updated ( Sunday, 26 August 2007 )
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